Tuesday, May 14, 2013

Students Use Design to Deliver Meaningful Environmental Messages



Third-Year Diploma in Visual Communications student Sandra Tay wanted people to have a lasting memory of her design. Thus she created a three-dimensional poster entirely in cardboard. Her creation won her the first prize in a green poster design competition organised by the School of Design (SDN).

Participants were encouraged to design posters with the 3Rs (Reduce, Reuse, and Recycle) in mind. For Sandra, her use of cardboard as a medium expresses her own belief in the 3Rs. Her poster showcases a crinkled cardboard tree filled with different forest animals.
Sandra Tay receiving her prize from Mr Koh Swee Guan, Director of Estates Management and Environmental Management Representative
“As teenagers, we all know what the right thing to do is. We just need the impetus to act,” said Sandra. “I hope my design will give people something to remember.”

The competition attracted submissions from students throughout the school. Students exercised creativity in their designs, using interesting facts and figures, motifs, and metaphors to emphasize the need to save the earth.

Second-Year Industrial Design student Tey Chin Ting had hand-drawn a tree resembling a woman and touched it up using green, grey and blue watercolours.
Tey Chin Ting receiving her prize from Mr Koh Swee Guan, Director of Estates Management and Environmental Management Representative
“The woman-tree represents mother-nature and shows us that global warming is progressing and we have little time to act on it,” she said.

Chin Ting was one of the 12 prize winners   at the prize giving ceremony held on the 8th May 2013 at the NYP Library.

"The Green Poster Design Competition organised by SDN garnered strong support and enthusiasm from the students and helped to increase environmental awareness.  The entries received showed exceptional thinking, creativity and originality,” said Mr Koh Swee Guan, Director of Estates Management and Environmental Management Representative (EMR) and Guest of Honour at the prize giving ceremony.

An exhibition called Saving Gaia was also launched at the event. The exhibits consist of clay tiles featuring fauna and flora made by design students as part of their General Studies Module – 3D Forms and Appreciation, and will be available for viewing till the 28th June 2013 at the NYP Library Lifestyle Hub.

Check out the students' designs below.












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